Careers

We are Hiring: Head of Performance at Old School
Are you a data-driven marketing strategist with a passion for growth, optimisation, and
high-impact digital campaigns? Old School is looking for a Head of Performance to
lead our paid media, analytics, and conversion optimisation efforts. If you are ready to scale a high-growth brand and drive measurable success, we want to hear from you!

About the Role
As Head of Performance, you will report to Stef (Chief Marketing Officer and Co-
founder) and lead all aspects of paid advertising, digital strategy, data analytics,
and performance marketing. Your goal? To scale revenue, optimise ROI, and turn
data into actionable insights that drive success across all digital channels.

Key Responsibilities

Performance Marketing & Paid Media:

● Develop and execute a high-impact paid media strategy across Meta, Google,
TikTok, and emerging platforms.
● Optimise ad spend efficiency to drive growth, engagement, and revenue.
● Continuously test and iterate on ad creative, audience segmentation, and bidding
strategies.
Analytics & Conversion Optimisation:
● Own and analyse key performance metrics across all digital marketing
channels.
● Implement A/B testing strategies to improve conversion rates and customer
acquisition costs.
● Use data-driven insights to refine campaigns and drive continuous improvement.
E-Commerce Growth & Funnel Optimization:
● Improve the customer journey from ad click to checkout, ensuring seamless
experiences.
● Develop retargeting strategies to maximise customer retention and lifetime
value.
● Work closely with the Email & Retention Marketing Specialist to boost repeat
purchases.

Collaboration & Leadership:

● Work with the creative team to develop high-performing ad creatives.
● Collaborate with Stef and the marketing team to align performance goals with
brand objectives.
● Lead and mentor a team, driving a culture of data-driven decision-making.
What We’re Looking For:
● 5+ years experience in performance marketing, paid media, or e-commerce
growth.
● Proven track record of scaling paid ad campaigns with strong ROAS.
● Deep knowledge of Google Ads, Meta Ads, TikTok Ads, and emerging
platforms.
● Strong analytical skills and experience with GA4, attribution models, and
marketing analytics.
● Experience in A/B testing, CRO, and digital funnel optimisation.
● Passion for sports, lifestyle, and culture-driven brands.

Why Join Us?
● Lead performance marketing at a fast-growing retail brand with a passionate
audience.
● Work in a collaborative, data-driven, and high-energy environment.
● Have the freedom to experiment, optimise, and scale innovative strategies.
● Be part of a team shaping the future of Old School’s digital growth.
Ready to take performance marketing to the next level?
Please email recruitment@oldschool.co.za with your Cv and why you think you will be a
great fit!

We're Hiring: Creative Director at Old School

Are you a visionary storyteller with a passion for sports, culture, and high-impact brand marketing? Old School is looking for a Creative Director to lead and execute our creative vision across all brand, campaign, and content initiatives. If you’re ready to build a powerhouse brand presence that drives engagement and sales, this is your opportunity to make an impact.

About the Role

As Creative Director, you will report to the Chief Marketing Officer and oversee a dynamic team including the Marketing Manager, Digital Marketing Manager, and Email & Retention Marketing Specialist. You will also collaborate with our Retail and Operations teams to ensure brand consistency and impact across all touchpoints.

Key Responsibilities

Creative Direction & Brand Identity:

• Develop and execute the brand’s creative vision in partnership with Stef.

• Maintain brand consistency across all creative outputs (social, campaigns, activations, retail).

• Ensure all content is on-brand, engaging, and optimised for performance.

Campaigns, Ads & Content Production:

• Write scripts for ads, campaigns, and social media content.

• Manage UGC direction to ensure influencer and organic content aligns with the brand.

• Oversee the creative execution of paid ads, ensuring performance-driven content.

• Lead planning and execution of product launches, collaborations, and activations.

Retail, Schools & B2B Marketing Strategy:

• Develop and execute retail marketing strategies to drive in-store engagement.

• Oversee marketing for Old School Schools (SuperSport Schools partnership), ensuring branding, activations, and school collaborations align with company goals.

• Craft creative marketing strategies for the B2B division, positioning Old School as the go-to brand for premium corporate apparel.

• Ensure seamless execution of collaborations and partnerships to maximize brand exposure.

Shoot Planning & Coordination:

• Work with Marketing Manager to coordinate high-quality photoshoots and video production.

• Brief Marketing Manager on creative direction, partnerships, and launch timelines.

• Ensure shoots align with key product launches, partnerships, and marketing timelines. 

Performance-Driven Content & Collaboration:

• Partner with the Head of Performance Marketing to analyse content effectiveness.

• Experiment with new content formats to optimise engagement and sales.

• Use data-driven insights to inform creative decisions. 

Team Leadership & Collaboration:

• Lead and inspire internal creatives, agencies, and freelancers. 

• Provide guidance to Digital Marketing Manager (this is what Ruth is called) Social Media & Influencer Marketing) on UGC direction

• Work alongside the Chief Marketing Officer to develop big campaign ideas while managing day-to-day creative execution. 

What We’re Looking For:

• Proven experience (5+ years) in creative direction, brand marketing, or content strategy.

• A strong portfolio showcasing high-impact campaigns, social media content, and paid ads.

• Ability to craft compelling scripts and direct content creation.

• Experience in influencer marketing, partnerships, and activations.

• Strong leadership skills with the ability to guide and inspire a team.

• Data-driven mindset with an understanding of content performance metrics.

• A passion for sports, culture, and lifestyle branding. 

Why Join Us?

• Be part of a fast-growing, high-energy retail brand making waves in the sports and apparel industry.

• Work in a collaborative, creative, and dynamic environment.

• Lead exciting campaigns, product launches, and brand collaborations.

• Have a direct impact on shaping the Old School brand identity and creative strategy. 

*APPLY NOW by sending your CV to recruitment@oldschool.co.za by the 17th of March - it will be a bonus if you include a few lines on why you’d be the perfect fit! Use the reference Creative Director Application in your email subject line.

Consider your application unsuccessful if you do not receive a response within 2 weeks.